Course Content
CHAPTER 1: INTRODUCTION TO TOUR GUIDING
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Learning Outcomes
CORE CONCEPTS IN TOUR GUIDING SERVICES
Roles of a Tour guide
Elements of Tour guiding
Limitations of a Tour Guide
Career Opportunities in Tour guiding
Types of guides based on how they earn
Here are the types of guide based on their specialization
Tour Guides Income
CHAPTER 2: TOURISM CONCEPTS
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Learning Outcomes
DEFINITION OF TOURISM
We can dissect the UNWTO definition through the use of the 5 Wh-questions.
TRAVEL MOTIVATORS
Pull and Push Factors
FORMS OF TOURISM
THE TOURIST ATTRACTION
Tourist Site and Sight Features
Tourism Information Sources
Research Methods in Tour Guiding
TOURIST BEHAVIOR
The Multiplier Effect
CHAPTER 3: TOUR GUIDING AS A PROFESSION
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Learning Outcomes
THE TOURISM VALUE CHAIN
Modes of Transportation
Types of Accommodation
Tourism Organizations
CAREER OPPORTUNITIES IN THE TOURISM INDUSTRY
Tour Guide as a Tourism Profession
Challenges Facing the Tour Guiding Profession
COMMUNICATION IN TOUR GUIDING
Communication Barriers
Purposes of Communication in Tour Guiding
The Importance of Communication in Tour Guiding
FORMS OF COMMUNICATION
Strategies for Effective Communication
Telephone Etiquette
CHAPTER 4: QUALITIES OF AN IDEAL TOUR GUIDE
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Learning Outcomes
QUALITIES OF AN IDEAL TOUR GUIDE
Seven Sins of Service by Karl Albrecht
Working with different age groups
Working W/ Difficult people
Establishing Rapport and Cohesiveness
Working Under Difficult Circumstances
In case of customers complains, guides should as themselves this question
Dealing with Habitually Late Passengers
Dealing with Difficult Questions
Following Factors are help in answering questions:
Cross Cultural Understanding
CHAPTER 5: THE ITINERARY
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Learning Outcomes
The Itinerary
Gathering and Selecting Information for the Itinerary and Commentary
Paraphrasing Techniques
Technical Writing
Arranging the Itinerary
Preparing a Tour Commentary
Types of Commentary
Components of Commentary
Steps in Preparing a Tour Commentary
Reviewing and Editing a Tour Commentary
Delivering a Tour Commentary
Types of Guide for a walking Tour
Difference between a Commentary on a Walking Tour and on a Bus Tour
Bus Tour Commentary
CHAPTER 6: THE ACTUAL TOUR
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Learning Outcomes
The Tour Guide’s Routine
Managing a Tour Arrangements
Ten Commandments of Tour Guiding
THE TOUR GUIDE’S LOGBOOK
Other Travel and Tour Documents
RISK MANAGEMENT
Risk in Tour Guiding
Tour Guiding 101
About Lesson


  1. Define tourism
  2. Differentiate tourism form other forms of travel
  3. Explain people’s  motivation for travelling
  4. Define tourist attractions and identify tourist attractions in the Philippines
  5. Characterize tourists who visit the Philippines
  6. Distinguish the benefits of tourism from its undesirable effects.
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