Upon knowing the time allotted for the tour- a city tour, for example- enumerate the tourist attractions in the area that can be visited within this timeframe through an actual site visit or familiarization tour. Plan how you will gather information about these attractions, such as through their website and brochures, the tourist office, interviews with the key informants, such as local officials, owners of nearby establishments, local transport, travel agencies, residents in the area, and cooperative tourists who have visited the attractions and are willing to share their insights about them. Then, set out to gather data.
After gathering the information, select the part for inclusion in the tour itinerary. Use this set of criteria called the “five-way test” in choosing the information for the tour itinerary:
- Is the information accurate?
- Does the information address the 4Wh- questions: who, what, where, and when?
- Is the information relevant or directly connected to any of the places that are included in the tour schedule?
- Is it easy to understand?
- Is it interesting?