Dann (1977 in Catibog-Sinha, 2012) proposed that a tourist’s travel motivations could be divided into two types, just like examples a and b above. Dann refers to them as the “push and pull” travel motivators. A push factor is a reason “at home,” like boredom, desire to travel with loved ones, and/or personal desire to fulfill a fantasy. A pull factor is a reason “out there” or what could be found in the destination. In other words, a push factor is internal to the person, while a pull factor is external to the person, such as an attribute of a destination.

When tourists travel to a destination, they are motivated by one factor or a combination of factors. It is important for destination managers to understand travel motivators in order to satisfy the tourists. For instance, imagine how disappointed tourists would be if they went to Japan to try the blowfish but were unable to do so. Tourists wanting rest and relaxation would also be disappointed if they were dragged into a hectic tour program.

By understanding travel motivators, tourism professionals can adjust products and promotions to satisfy tourists’ needs. Tourists’ needs include:

• Attractions– interesting places to visit;
• Accommodation– a place where a tourist can rest, spend the night, and have a meal;
• Access – a convenient way to get to a tourist destination, move around, and go back to the tourist’s place of origin;
• Amenities– other things that make the stay convenient and enjoyable, such as a case of communication, health, safety, and security; and
• Amount– cost of the trip that fits the tourist’s budget.

These factors influence travel decisions.